"From Structural Assurances to Trusting Beliefs: Validating Persuasion ..."

Eldon Y. Li et al. (2013)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2014-04-08

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Eldon Y. Li, HsiuJu Rebecca Yen, Chia-Chang Liu, Laurence F. K. Chang:
From Structural Assurances to Trusting Beliefs: Validating Persuasion Principles in the Context of Online Shopping. PACIS 2013: 127

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