"The Impact of Online Shopping Carnival on Consumer Decision-Making: The ..."

Tianshi Li et al. (2019)

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type: Conference or Workshop Paper

metadata version: 2024-05-07

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Tianshi Li, Wenli Li, Yuqing Zhao, Hao Chen:
The Impact of Online Shopping Carnival on Consumer Decision-Making: The Moderating Role of Gender. PACIS 2019: 184

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