"Effects of Gendered Anthropomorphism and Image Appeal on Moral Norms in ..."

Kate Letheren et al. (2018)

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type: Conference or Workshop Paper

metadata version: 2021-09-05

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Kate Letheren, Saerom Lee, Dong-Heon Kwak, Keshavamurthy Ramamurthy:
Effects of Gendered Anthropomorphism and Image Appeal on Moral Norms in the Context of Charity Website Design. PACIS 2018: 133

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