"Brand Communication In Twitter - A Case Study On Adidas."

Nina Krüger, Stefan Stieglitz, Tobias Potthoff (2012)

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type: Conference or Workshop Paper

metadata version: 2022-03-02

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Nina Krüger, Stefan Stieglitz, Tobias Potthoff:
Brand Communication In Twitter - A Case Study On Adidas. PACIS 2012: 161

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