"Retailer Acceptance of Consumer Led Group Buying from A Stakeholder ..."

Minyi Huang, Benjamin P.-C. Yen (2010)

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type: Conference or Workshop Paper

metadata version: 2019-10-09

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Minyi Huang, Benjamin P.-C. Yen:
Retailer Acceptance of Consumer Led Group Buying from A Stakeholder Influence Strategy Perspective. PACIS 2010: 157

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