"The Effects of Web Personalization on Influencing Users' Switching ..."

Shuk Ying Ho, Kevin K. W. Ho (2008)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-01-13

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Shuk Ying Ho, Kevin K. W. Ho:
The Effects of Web Personalization on Influencing Users' Switching Decisions to a New Website. PACIS 2008: 67

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