"Converting Virtual Community Members Into Online Purchase Customers."

Sumeet Gupta, Hee-Woong Kim, Jun Raymond Zheng (2006)

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type: Conference or Workshop Paper

metadata version: 2024-11-04

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Sumeet Gupta, Hee-Woong Kim, Jun Raymond Zheng:
Converting Virtual Community Members Into Online Purchase Customers. PACIS 2006: 90

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