"Internet Celebrity Endorsement: How Internet Celebrities Bring Referral ..."

Ruibin Geng, Shichao Wang, Xi Chen (2019)

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type: Conference or Workshop Paper

metadata version: 2020-11-04

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Ruibin Geng, Shichao Wang, Xi Chen:
Internet Celebrity Endorsement: How Internet Celebrities Bring Referral Traffic to E-commerce Sites? PACIS 2019: 193

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