"The Impact of Subscription Programs on Customer Behavior: Evidence from a ..."

Cheng Fang et al. (2023)

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type: Conference or Workshop Paper

metadata version: 2023-07-19

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Cheng Fang, Le Wang, Chuang Wang, Alvin Chung Man Leung:
The Impact of Subscription Programs on Customer Behavior: Evidence from a Mobile Commerce Retailer. PACIS 2023: 185

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