"Persuading Consumers into Buying E-books: The Mediating Role of Perceived ..."

Yue Cheng, Lingyun Qiu (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-11-07

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Yue Cheng, Lingyun Qiu:
Persuading Consumers into Buying E-books: The Mediating Role of Perceived Effort. PACIS 2018: 115

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