"What Signals Should You Send in Social Commerce? The Roles of Community ..."

Kuang-Ting Cheng et al. (2022)

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type: Conference or Workshop Paper

metadata version: 2022-07-22

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Kuang-Ting Cheng, Jacob Chun Cheng, Yu-Ting Chang-Chien, Jack Hsu, Shu-I Chen:
What Signals Should You Send in Social Commerce? The Roles of Community Quality and Brand Awareness. PACIS 2022: 195

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