"The Effects of Match-Up Cues on Consumer Purchase Behavior in Live ..."

Xiayu Chen, Junya Shen, Shaobo Wei (2022)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2022-07-22

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Xiayu Chen, Junya Shen, Shaobo Wei:
The Effects of Match-Up Cues on Consumer Purchase Behavior in Live Streaming E-Commerce. PACIS 2022: 16

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