"A Cross-Cultural Study on the effects of Social Popularity and Deal ..."

Yvon Chang, Cheng Yi (2014)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2014-11-25

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  - conf/pacis/ChangY14
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Yvon Chang, Cheng Yi:
A Cross-Cultural Study on the effects of Social Popularity and Deal scarcity on Consumers' Purchase Behavior. PACIS 2014: 305

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