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"Value Co-creation in Live Streaming E-Commerce Platforms: A ..."
Kai Wang, Jeffrey C. F. Tai, Hsin-Lu Chang (2024)
- Kai Wang, Jeffrey C. F. Tai, Hsin-Lu Chang:
Value Co-creation in Live Streaming E-Commerce Platforms: A Microfoundations Perspective of Actor Engagement. PACIS 2024
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