"Einflussfaktoren auf das Empfehlungsverhalten im Mobile Viral Marketing: ..."

Wolfgang Palka et al. (2008)

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type: Conference or Workshop Paper

metadata version: 2023-07-04

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Wolfgang Palka, Key Pousttchi, Bernd Vollmayr, Dietmar G. Wiedemann:
Einflussfaktoren auf das Empfehlungsverhalten im Mobile Viral Marketing: Ein Grounded-Theory-Ansatz. MMS 2008: 25-38

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