"I like! Eine quasi-experimentelle Untersuchung von organisationaler ..."

Sebastian Eberz et al. (2014)

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type: Conference or Workshop Paper

metadata version: 2024-05-27

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  - https://dblp.org/rec/conf/mkwi/EberzSIK14
Sebastian Eberz, Mario Schaarschmidt, Stefan Ivens, Harald F. O. von Korfleisch:
I like! Eine quasi-experimentelle Untersuchung von organisationaler Identifikation undUnternehmensreputation als Einflussfaktoren auf das Nutzerverhalten in sozialen Medien. MKWI 2014: 1658-1666

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