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"Marketing 4.0: Opportunities and Challenges of Extended Reality Marketing."
Rositsa Dimitrova, Katia Rasheva-Yordanova, Iliyan Iliev (2024)
- Rositsa Dimitrova, Katia Rasheva-Yordanova, Iliyan Iliev:
Marketing 4.0: Opportunities and Challenges of Extended Reality Marketing. MIPRO 2024: 933-938
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