"Sponsored Search Engines in Competition: Advertisers Behavior and Engines ..."

Patrick Maillé, Bruno Tuffin (2011)

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DOI: 10.1109/MASCOTS.2011.19

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-23

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Patrick Maillé, Bruno Tuffin:
Sponsored Search Engines in Competition: Advertisers Behavior and Engines Optimal Ranking Strategies. MASCOTS 2011: 96-103

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