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"Customer Relationship Management (CRM) im E-Business: Herausforderungen ..."

Martin Meyer (2001)

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DOI: 10.1007/978-3-322-84798-0_15

access: closed

type: Conference or Workshop Paper

metadata version: 2024-06-25

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Martin Meyer:
Customer Relationship Management (CRM) im E-Business: Herausforderungen für ein ganzheitliches Informationsmanagement. Liechtensteinisches Wirtschaftsinformatik-Symposium 2001: 181-191

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