"Measuring Marketing Productivity in Services - An Application to Life ..."

Hanns de la Fuente Mella, Carmen Berné Manero, Marta Pedraja Iglesias (2011)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2011-10-20

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  dblp key:
  - conf/liss/MellaMI11
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  persistent URL:
  - https://dblp.org/rec/conf/liss/MellaMI11
Hanns de la Fuente Mella, Carmen Berné Manero, Marta Pedraja Iglesias:
Measuring Marketing Productivity in Services - An Application to Life Insurance. LISS (1) 2011: 80-88

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