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"A Management Method of the Corporate Brand Image Based on Customers' ..."

Takumi Kato, Kazuhiko Tsuda (2018)

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DOI: 10.1016/J.PROCS.2018.08.088

access: closed

type: Conference or Workshop Paper

metadata version: 2021-10-14

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Takumi Kato, Kazuhiko Tsuda:
A Management Method of the Corporate Brand Image Based on Customers' Perception. KES 2018: 1368-1377

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