"Optimized Cost per Click in Taobao Display Advertising."

Han Zhu et al. (2017)

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DOI: 10.1145/3097983.3098134

access: closed

type: Conference or Workshop Paper

metadata version: 2024-12-14

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Han Zhu, Junqi Jin, Chang Tan, Fei Pan, Yifan Zeng, Han Li, Kun Gai:
Optimized Cost per Click in Taobao Display Advertising. KDD 2017: 2191-2200

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