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"Decision Focused Causal Learning for Direct Counterfactual Marketing ..."
Hao Zhou et al. (2024)
- Hao Zhou
, Rongxiao Huang
, Shaoming Li
, Guibin Jiang
, Jiaqi Zheng
, Bing Cheng
, Wei Lin
:
Decision Focused Causal Learning for Direct Counterfactual Marketing Optimization. KDD 2024: 6368-6379

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