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"Joint optimization of bid and budget allocation in sponsored search."

Weinan Zhang et al. (2012)

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DOI: 10.1145/2339530.2339716

access: closed

type: Conference or Workshop Paper

metadata version: 2019-04-21

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  dblp key:
  - conf/kdd/ZhangZGYYL12
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  - https://dblp.org/rec/conf/kdd/ZhangZGYYL12
Weinan Zhang, Ying Zhang, Bin Gao, Yong Yu, Xiaojie Yuan, Tie-Yan Liu:
Joint optimization of bid and budget allocation in sponsored search. KDD 2012: 1177-1185

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