"Interpreting Advertiser Intent in Sponsored Search."

Bhanu Chandra Vattikonda et al. (2015)

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DOI: 10.1145/2783258.2788566

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-07

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Bhanu Chandra Vattikonda, Santhosh Kodipaka, Hongyan Zhou, Vacha Dave, Saikat Guha, Alex C. Snoeren:
Interpreting Advertiser Intent in Sponsored Search. KDD 2015: 2177-2185

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