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"Strategy study to prioritize marketing criteria: an approach in the light ..."

Paula Drumond et al. (2021)

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DOI: 10.1016/J.PROCS.2022.01.054

access: closed

type: Conference or Workshop Paper

metadata version: 2023-02-12

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  - conf/itqm/DrumondCMSGM21
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Paula Drumond, Igor Pinheiro de Araújo Costa, Miguel Ângelo Lellis Moreira, Marcos dos Santos, Carlos Francisco Simões Gomes, Sérgio Mitihiro do Nascimento Maêda:
Strategy study to prioritize marketing criteria: an approach in the light of the DEMATEL method. ITQM 2021: 448-455

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