"Strategic Brand Decisions in the Food Market: An Empirical Approach."

Sandra Gouveia, Luis Lopes Nunes, Ana Cristina Braga (2018)

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DOI: 10.1109/IS.2018.8710593

access: closed

type: Conference or Workshop Paper

metadata version: 2020-12-29

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Sandra Gouveia, Luis Lopes Nunes, Ana Cristina Braga:
Strategic Brand Decisions in the Food Market: An Empirical Approach. IEEE Conf. on Intelligent Systems 2018: 324-331

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