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"A Research on Value Chain Structure of the Performing Arts Consumers' ..."

Min-Kyung Cha et al. (2014)

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DOI: 10.1007/978-3-319-08189-2_1

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-25

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  dblp key:
  - conf/intetain/ChaKCWK14
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  - https://dblp.org/rec/conf/intetain/ChaKCWK14
Min-Kyung Cha, Sang-Hee Kweon, Yoon-Jung Choi, Young-A Won, Hyun Joo Kim:
A Research on Value Chain Structure of the Performing Arts Consumers' Social Media Usage - Application of Means-End Chain Theory and Involvement. INTETAIN 2014: 1-11

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