"Predictive Targeting: Buzzword or Reality The potential of Automatic ..."

Andrea Ahlemeyer-Stubbe (2009)

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type: Conference or Workshop Paper

metadata version: 2022-02-22

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Andrea Ahlemeyer-Stubbe:
Predictive Targeting: Buzzword or Reality The potential of Automatic Behavioral Targeted Advertising in Online Marketing. ICDM (Industry Proceedings) 2009: 8

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