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"Bidding Strategies on Adgroup and Keyword Levels in Search Engine ..."

Huiran Li, Yuguo Lei, Yanwu Yang (2019)

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DOI: 10.1145/3357292.3357307

access: closed

type: Conference or Workshop Paper

metadata version: 2023-11-16

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  dblp key:
  - conf/imms/LiLY19
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  - https://dblp.org/rec/conf/imms/LiLY19
Huiran Li, Yuguo Lei, Yanwu Yang:
Bidding Strategies on Adgroup and Keyword Levels in Search Engine Advertising: A Comparison Study. IMMS 2019: 23-27

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