"Investigation into the Relationships Among Sponsorship, Identification and ..."

Chaio-Hsing Chen et al. (2017)

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DOI: 10.1007/978-3-319-61542-4_72

access: closed

type: Conference or Workshop Paper

metadata version: 2017-07-05

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Chaio-Hsing Chen, Mei Hua Huang, Perng-Fei Huang, Chiung-Yen Chen:
Investigation into the Relationships Among Sponsorship, Identification and Purchase Intention. IMIS 2017: 720-729

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