"A Framework for the Implementation of a Customer Relationship Management ..."

Jawed I. A. Siddiqi, Babak Akhgar, Tim Wise (2006)

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type: Conference or Workshop Paper

metadata version: 2007-01-02

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Jawed I. A. Siddiqi, Babak Akhgar, Tim Wise:
A Framework for the Implementation of a Customer Relationship Management Strategy in Retail Sector. IKE 2006: 244-249

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