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"A Framework for the Implementation of a Customer Relationship Management ..."
Jawed I. A. Siddiqi, Babak Akhgar, Tim Wise (2006)
- Jawed I. A. Siddiqi, Babak Akhgar, Tim Wise:
A Framework for the Implementation of a Customer Relationship Management Strategy in Retail Sector. IKE 2006: 244-249
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