"The Theoretical Underpinnings of the Influence of Customer Reward Programs ..."

Chunqing Li, Ping Zhao, Junping Ma (2006)

> Home

Details and statistics

DOI: 10.1007/0-387-34456-X_65

access: open

type: Conference or Workshop Paper

metadata version: 2018-06-26

- view
  - electronic edition via DOI (open access)
  authority control:
- export record
  dblp key:
  - conf/ifip8/LiZM06
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/ifip8/LiZM06
Chunqing Li, Ping Zhao, Junping Ma:
The Theoretical Underpinnings of the Influence of Customer Reward Programs on Customer Retention: A Framework and Propositions for Future Research. CONFENIS 2006: 615-621

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.