"How Do Consumers Perceive Brand Campaigns on Twitter?"

Muskan Jain, Angeline Gautami Fernando, K. Rajeshwari (2020)

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DOI: 10.1007/978-3-030-64861-9_38

access: closed

type: Conference or Workshop Paper

metadata version: 2020-12-31

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Muskan Jain, Angeline Gautami Fernando, K. Rajeshwari:
How Do Consumers Perceive Brand Campaigns on Twitter? TDIT (2) 2020: 438-443

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