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"Identification of critical success factors for emerging market entry ..."

Thillai Sivakumaran, Florian Kohne, Michael Toth (2015)

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DOI: 10.1109/IEEM.2015.7385936

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-19

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Thillai Sivakumaran, Florian Kohne, Michael Toth:
Identification of critical success factors for emerging market entry planning processes in the automotive industry. IEEM 2015: 1694-1698

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