"Message sequencing of rational and emotional appeals: A study on consumer ..."

Weng Marc Lim, Pei-Lee Teh, Pervaiz K. Ahmed (2014)

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DOI: 10.1109/IEEM.2014.7058863

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-21

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Weng Marc Lim, Pei-Lee Teh, Pervaiz K. Ahmed:
Message sequencing of rational and emotional appeals: A study on consumer brand and product attitudes. IEEM 2014: 1372-1376

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