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"The impact of channel integration on channel reciprocity in the ..."

Kan Jiang, Liuyan Xu, Xiaoning Bao (2015)

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DOI: 10.1109/IEEM.2015.7385966

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-19

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Kan Jiang, Liuyan Xu, Xiaoning Bao:
The impact of channel integration on channel reciprocity in the multi-channel retailing context. IEEM 2015: 1840-1844

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