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"Analysis of the Influence of Social Media Marketing on the Purchase ..."

Ferry Vincenttius Ferdinand, Amadea Franstella Tanugerah, Kie Van Ivanky Saputra (2023)

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DOI: 10.1109/IEEM58616.2023.10406422

access: closed

type: Conference or Workshop Paper

metadata version: 2024-04-29

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Ferry Vincenttius Ferdinand, Amadea Franstella Tanugerah, Kie Van Ivanky Saputra:
Analysis of the Influence of Social Media Marketing on the Purchase Decisions of Consumers Using Structural Equation Modelling (SEM). IEEM 2023: 495-499

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