"How the effect of country-of-origin on store brand moderates customer's ..."

Yung-Hsin Chen et al. (2011)

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DOI: 10.1109/IEEM.2011.6118049

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-19

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Yung-Hsin Chen, Shuo-Chang Tsai, Yi-Shuang Wu, Shu-Min Li:
How the effect of country-of-origin on store brand moderates customer's affection-conation link toward multinational retailers. IEEM 2011: 913-917

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