"To What Extent Do Contextual Image backgrounds affect Purchase Intention ..."

Rowena Summerlin, Wendy A. Powell, Eriko Fukuda (2024)

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DOI: 10.1145/3678610.3678611

access: closed

type: Conference or Workshop Paper

metadata version: 2024-12-22

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Rowena Summerlin, Wendy A. Powell, Eriko Fukuda:
To What Extent Do Contextual Image backgrounds affect Purchase Intention for Online Home Décor Products? ICSLT 2024: 99-105

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