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"Critical Success Factors for CRM Implementation: A Study on Indian Banks."

Sarika Sharma, D. P. Goyal (2011)

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DOI: 10.1007/978-3-642-19423-8_4

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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  dblp key:
  - conf/icistm/SharmaG11
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Sarika Sharma, D. P. Goyal:
Critical Success Factors for CRM Implementation: A Study on Indian Banks. ICISTM 2011: 32-40

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