"Right Message at Right Place: Investigating the Effectiveness of ..."

Xin Wei Wang, Dezhi Wu, Hock-Hai Teo (2014)

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type: Conference or Workshop Paper

metadata version: 2016-11-09

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Xin Wei Wang, Dezhi Wu, Hock-Hai Teo:
Right Message at Right Place: Investigating the Effectiveness of Location-based Mobile Advertising on Consumers' Redemption Responses. ICIS 2014

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