"Empirically Grounded Development of a Maturity Model for AI in B2B Sales."

Marleen Voss, Charlotte Knickrehm (2023)

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type: Conference or Workshop Paper

metadata version: 2024-07-19

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Marleen Voss, Charlotte Knickrehm:
Empirically Grounded Development of a Maturity Model for AI in B2B Sales. ICIS 2023

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