"How Do Video Features Matter in Visual Advertising? An Elaboration ..."

Danyang Song et al. (2021)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-07-22

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Danyang Song, Shichao Wang, Carol Ou, Xi Chen, Ruitao Liu, Haihong Tang:
How Do Video Features Matter in Visual Advertising? An Elaboration Likelihood Model Perspective. ICIS 2021

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