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"Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption ..."
Yoonseock Son, Dobin Yim, Wonseok Oh (2017)
- Yoonseock Son, Dobin Yim, Wonseok Oh:
Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme. ICIS 2017
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