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"The Medium Matters: Effects on What Consumers Talk about Regarding Movie ..."
Yi Shen, Hock Chuan Chan, Cheng Suang Heng (2016)
- Yi Shen, Hock Chuan Chan, Cheng Suang Heng:
The Medium Matters: Effects on What Consumers Talk about Regarding Movie Trailers. ICIS 2016
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