""When Push Comes to Shop": On Identifying the Effects of Push ..."

Dongwon Lee, Anand Gopal (2016)

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type: Conference or Workshop Paper

metadata version: 2017-11-15

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Dongwon Lee, Anand Gopal:
"When Push Comes to Shop": On Identifying the Effects of Push Notifications on Mobile Retail Sales. ICIS 2016

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