"Gazing at the Stars: How Signal Discrepancy Affects Purchase Intentions ..."

Maik Hesse et al. (2020)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2021-04-06

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Maik Hesse, Otto Hans-Martin Lutz, Marc T. P. Adam, Timm Teubner:
Gazing at the Stars: How Signal Discrepancy Affects Purchase Intentions and Cognition. ICIS 2020

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