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"Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer ..."
Yutong Guo et al. (2022)
- Yutong Guo, Chao Ban, Xiao Liu, Khim Yong Goh, Xixian Peng, Jiang Yang, Xiaobo Li:
Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer Response. ICIS 2022
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