"Perils of Uncertainty? The Impact of Contextual Ambiguity on Search ..."

Jing Gong, Beibei Li, Vibhanshu Abhishek (2014)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-12-21

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Jing Gong, Beibei Li, Vibhanshu Abhishek:
Perils of Uncertainty? The Impact of Contextual Ambiguity on Search Advertising Keyword Performance. ICIS 2014

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